Vogn's blog
Traditional v/s Online shopping When it comes to online shopping vs. in-store shopping, brick and mortar retail is experiencing a wave of disruption. Ecommerce is growing 3x faster than traditional retail. Overall, 51% of consumers prefer to shop online, while 49% would rather go to a store. To many onlookers, the wave looks like it may send brick and mortar into a tailspin, maybe even panic, maybe even an endgame. When it comes to online shopping vs. traditional shopping, the marketplace is undergoing a transfiguration the extent of which we haven’t witnessed until now. 2017 was the worst year on record for traditional retail, a year in which stores announced more than 6,700 closures. By the end of 2017, that number came to 6,985 . This is a trend that will continue through 2018 as online retailers keep chipping away at the brick and mortar storefront. As the top e-retailer, Amazon is leading the online charge that shows no signs o...